XS.com names Emily A. Aghajanyan to lead emerging markets growth

XS.com appointed Emily A. Aghajanyan as regional director for emerging markets on July 9, 2026, as the broker pushes deeper into high-growth regions. The move adds an experienced fintech and financial-services executive to the company’s leadership team as it seeks to expand partnerships and local market reach.

Why it matters: - XS.com is trying to speed up growth in emerging markets, where local leadership and regional partnerships can determine how fast a global broker can scale. - The appointment adds an executive with more than 10 years of experience across financial services, fintech, strategy and governance. - XS.com is positioning the hire as part of a broader push to turn global strategy into local market execution.

What happened: - XS.com named Emily A. Aghajanyan as regional director for emerging markets on July 9, 2026. - The announcement came from Switzerland. - Emily A. Aghajanyan will lead XS.com’s growth strategy in emerging markets. - Wael Hammad, group chief commercial officer at XS.com, said the hire will help strengthen the company’s position in emerging markets and support long-term strategic ambitions.

The details: - Emily A. Aghajanyan will focus on expanding XS.com’s regional presence, strengthening strategic partnerships, identifying new business opportunities and supporting ongoing commercial operations. - Emily A. Aghajanyan will work with senior management to accelerate market expansion while keeping the work aligned with XS.com’s global vision and long-term goals. - Emily A. Aghajanyan’s background includes leadership roles in the Middle East, North Africa and other emerging regions. - Her experience includes market expansion, strategic business planning, commercial operations in multicultural settings and advising senior management. - Before joining XS.com, Emily A. Aghajanyan held several leadership roles at Alpari. - At Alpari, she helped develop the company’s business across the MENA region and frontier markets. - She built a large IB network, led commercial initiatives and negotiated strategic partnerships. - Her experience also includes governance and leadership roles across multiple business entities. - The announcement says Emily A. Aghajanyan has been recognized as one of the leading women in financial services and has received industry honors, including a Top 10 ranking among the most influential women in MENA financial markets. - Emily A. Aghajanyan has also spoken regularly at major international finance conferences in the region. - XS Group operates under the XS and XS.com brands. - XS.com was founded in Australia in 2010. - XS.com says it is a global multi-asset broker with licenses in multiple jurisdictions and offices in different regions. - XS.com says it gives traders, institutional investors and brokers access to deep institutional liquidity and advanced trading technology. - The company also says it provides user experience, client relationship management and customer support. - XS.com includes a risk warning that margin-traded products carry a high level of risk and can lead to a total loss of capital. - XS.com says these products may not be suitable for everyone. - More information appears in the company’s social channels, including LinkedIn, Instagram, Facebook, YouTube, TikTok, X and Telegram.

Between the lines: - The hire signals XS.com is leaning on executives with regional operating experience rather than only global brand experience. - The focus on emerging markets suggests the broker sees room to grow through local partnerships, sales networks and market-specific execution. - The company’s emphasis on women in leadership also suggests a deliberate message about its management bench and external brand.

What's next: - Emily A. Aghajanyan is expected to help XS.com deepen its presence in emerging markets and expand its partnership pipeline. - XS.com will likely keep building out its leadership team as it expands in international markets. - The company says the goal is to deliver innovation, sustainable growth and value to clients, partners and stakeholders worldwide.